Industry Insight: The Story of OJ


Y’all think it’s bourgeoisie, I’m like, it’s fine
But I’m tryin’ to give you a million dollars worth of game for $9.99


Financial freedom my only hope
Fuck livin’ rich and dyin’ broke

My skin is black, and so are my visuals, is what I heard in my head. The images used are the images that historically exploited black people. Oddly enough, in this piece the visuals are a pretty familiar. Not much has changed. Jay-Z addresses every Black stereotype visually, and lyrically.  The question is, why are we living in that same cycle? Divided and conquered by shades of color, class, status, and stereotypes taught to society.

Y’all out here still takin’ advances, huh?
Me and my niggas takin’ real Chances, uh
Y’all on the ‘Gram holdin’ money to your ear
There’s a disconnect, we don’t call that money over here, yeah

The wisdom shared from personal experiences is the mentoring most of us dream to hear. From finances, to priorities; from buying land instead of cars as he did in the early stages of his career. ‘Guess how I’m feelin? Dumbo.’ Every time I hear this track, it’s like good food; from my ears to my brain. Poetry.

You wanna know what’s more important than throwin’ away money at a strip club? Credit

Poetry opens the eyes of the soul to achieve a higher level of awareness. Jay definitely did that for me on this track. There are no hints. He’s reaching back, giving back, in his own way of course. I hope the millennial generation, and those going forward, not only hear but listen.

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